Southern Exhibits

Are you constantly trying to invent ways to improve your exhibit? If so, here are a few ideas for you to clearly identify your product and/or services, establish credibility and give the attendees a reason to stop by and speak with you.

Use one large graphic for the back wall – eliminate too many of those small images and consider a large billboard style graphic or full size mural panels
Keep the main focus of the image above the 30” mark from the floor – your eye generally starts at that level
Try to eliminate or restrict the amount of small copy signs
Accessorize your display – add light fixtures
Consider freestanding literature racks – in order to keep your collateral neat and tidy
Update your look periodically – change your graphics
Add a splash of color – don’t be afraid to use bright colors such as red or purple
Add dimension to your graphics – precision laser cut 3D images placed on the back wall or on a counter top will grab attention
Fill sparse spaces – a retractable banner stand would work nicely
Freshen up the standard 6’ draped table – add a personalized table throw
Consider removing the table altogether – a smaller freestanding counter can take it’s place
Offer prizes for a few drawings – request attendees to fill out a contact form as an entry (great leads)
Get creative – if you can’t show that prize, make sure you have a large graphic image of it displayed
Add personalized carpet – logos can be inserted into your flooring for an extra added touch
Train your booth staff

a. Arm them with as much information as possible
b. Dress casually-classic
c. Wear comfortable shoes
d. Be friendly, be courteous, be informative, engage in conversation, smile and have fun

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Southern Exhibits, Inc

4360 36th Street SW, Orlando, Florida 32811
Telephone: 407-423-2860 ~ Fax: 407-423-2913

Established 1986


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